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Playful, beachy ROAD JESTER was inspired by the logo of Trader Joe's, the offbeat grocery chain. My challenge was to carry the somewhat naive, hand-lettered style throughout the alphabet, numbers and punctuation. Then after going to Bilbao and seeing all the wonderful Basque-style typography, I added an alternate A and I for extra flavor.
Here in Albany, New York, we don't have Trader Joe's yet, but a dedicated fan is working to change that. Don't use this font to create your own "Trader Joe's" merchandise as that would certainly be trademark infringement.
"Road Jester" is an anagram of "Trader Joes".
