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XOXO was inspired by a shopping bag I picked up in Tlaquepaque, México. The quirky lettering and imperfect printing on plastic were irresistible. With two versions of each letter for a more random feel as you can see in "XOXO" above.
XOXO is, of course, the way you type "hugs and kisses." But if you prefer, you can pretend it's an exotic word and pronounce it "sho-sho."
